• Prepared and presented a pitch to Zomato, Times and other consumer-focused organizations on the value of interactive heritage experiences at Delhi’s monuments for their client-base
• Ideated event concepts and partnership strategies to attract high-net-worth patrons and generate support for heritage conservation
In my role as a marketing intern at Sabhyata Foundation, an organization committed to preserving and promoting India’s cultural and heritage ecosystem while delivering world-class experiences, I prepared and presented pitches to Zomato, Times, and other consumer-focused organizations, highlighting the value of interactive heritage experiences at Delhi’s monuments for their client base. I also ideated event concepts and partnership strategies to attract high-net-worth patrons and generate support for heritage conservation.
• Ideated experiential benefits to enhance customer delight for affluent users in the super-premium card segment
• Recommended high-profile sporting event partnerships by mapping evolving preferences of affluent customers, showcasing creativity and strategic insight
During my internship at Times of India, India’s largest English daily newspaper with a global readership, I ideated experiential benefits to enhance customer delight for affluent users in the super-premium card segment. I also recommended high-profile sporting event partnerships by analyzing evolving preferences of these customers, demonstrating creativity and strategic insight.
During my two-week internship at Sporta Technologies, a leading sports technology company known for its flagship platform Dream11, I gained hands-on exposure to the business of sports marketing and client engagement. I supported customer engagement campaigns and contributed to the planning of bespoke sports travel packages for premium clientele. One of my key projects involved preparing marketing collaterals that showcased user experiences during a potential interaction with Sir David Beckham, which was highly appreciated for its consumer-driven perspective.
In this role, I applied core marketing concepts such as branding, consumer profiling, stakeholder mapping, and value proposition design to enhance client experience and align strategies with business goals. I also conceptualized and launched two social media campaigns aimed at boosting website engagement, allowing me to bridge creative ideas with measurable outcomes.
This experience not only strengthened my analytical and creative skills but also taught me the importance of aligning marketing innovation with client expectations in the global sports industry.