In my role as a marketing intern at Sabhyata Foundation, an organization committed to preserving and promoting India’s cultural and heritage ecosystem while delivering world-class experiences, I prepared and presented pitches to Zomato, Times, and other consumer-focused organizations, highlighting the value of interactive heritage experiences at Delhi’s monuments for their client base. I also ideated event concepts and partnership strategies to attract high-net-worth patrons and generate support for heritage conservation.
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During my internship at Times of India, India’s largest English daily newspaper with a global readership, I ideated experiential benefits to enhance customer delight for affluent users in the super-premium card segment. I also recommended high-profile sporting event partnerships by analyzing evolving preferences of these customers, demonstrating creativity and strategic insight.
During my two-week internship, I gained hands-on exposure to the business of sports marketing and client engagement. I supported customer engagement campaigns and contributed to the planning of bespoke sports travel packages for premium clientele. One of my key projects involved preparing marketing collaterals that showcased user experiences during a potential interaction with Sir David Beckham, which was highly appreciated for its consumer-driven perspective.
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