My name is Priyang Dalmia. I’m 17 years old and currently studying in Grade 12 at The Shri Ram School, Moulsari. Studying Business Management, Economics, and Math at the higher level in the IB Diploma Program, I am exploring my interest in organisational behaviour and decision making. I am especially fascinated by the intersection of business strategy and human behavior and am keen to expand my understanding of how brands leverage this knowledge to create impactful experiences for consumers and increase brand loyalty. I have nurtured this curiosity by working on consumer-facing projects by undertaking internships across industries. Beyond my interest in consumer behaviour, I serve as the Head of Board Game Society in my school, a position that has inculcated leadership skills and a strong sense of community. I am an avid sports person and enjoy playing football, basketball and golf. I am also a keen photographer and enjoy capturing wildlife and architectural wonders.
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In an age when screens dominate children’s lives, Hidden Gems invites them to step into the real world — to explore, imagine, and connect.
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While Hidden Gems began as a way to reimagine how children engage with history, its impact reaches far beyond education.
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Spark Studios was launched to help local kirana stores adapt to the rise of quick commerce platforms like Blinkit and Zepto.
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Prepared and presented a pitch to Zomato, Times and other consumer-focused organizations on the value of interactive heritage experiences
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This study examines how generational differences influence Indian consumers' responses to digital transformations in the sportswear industry.
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In my John Locke history essay, I explored the question, “Should anyone be ashamed or proud of their nation’s history?” using India as a central case study.
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I explored branding, revenue, and fan engagement through a course on the business and economics of the global sports industry,
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